Lufthansa Marketing Expert (Master of Business Administration)

Stellenangebotsbeschreibung:

The Marketing Expert is responsible for:

- Enhance the regional/local marketing plan by providing valuable insights and recommendations to both area and global marketing teams based on local market trends and consumer behavior

- Drive the success of the sales strategy by creating and executing innovative marketing initiatives

- Collaborate with Lufthansa Group partners to ensure their contributions align with central tools and platforms

- Bring a fresh perspective to B2C/B2B campaigns by adapting and approving creative assets, as well as overseeing trans creations and adaptions

- Take ownership of local marketing budgets, ensuring efficient management, accurate reporting, and timely invoicing and payment

- Craft a comprehensive social media strategy tailored to the local language, maximizing engagement and brand visibility

Ihr Profil:

You fit in with us if you are a passionate marketer with experience in international campaigning and brand management. You are cosmopolitan, encounter cultures with curiosity and respect.

The ideal Marketing Expert B2C/B2B should meet the following requirements:

- Completed university degree in business administration or a comparable course

- Several years of professional experience in marketing or with an agency

- Creativity, innovative spirit paired with analytical thinking skills

- Experience with international campaigning and brand management are advantage

- Intercultural and international competence

- Knowledge of data analytics, digital media, brand management

- Excellent communication skills and media skills

- Experience in leading projects and working groups

- Good knowledge of managing marketing budgets

- Fluency in English

- Knowledge of German, any other Eastern European languages is an advantage

- Willingness to travel

- Must possess a legal work permit in Austria

Deutsche Lufthansa AG is a globally operating aviation group. In the financial year 2022 it generated annual revenue of EUR 32,770 bn with an average of 109.510 employees. Deutsche Lufthansa AG is organized into the business segments Network Airlines, Point-to-Point Airlines, the Aviation Services segment with the business segments Logistics, MRO and Catering, and the other companies and Group functions.